Radio and television have a long history of being tools of political propaganda, which is particularly well illustrated by the example of the media in Eastern Europe, which since the end of World War II was one of the main tunnels of power by totalitarian governments. Newsreels, news, serials and documentary films were created by television stations almost entirely dictated by the local communist party, who saw in the media control the key technology of social reality. When in '70 the Polish idea of \u200b\u200bsummer! Marshall McLuhan, they have not been officially translated, but issued in booklet form for the media, which was considered excellent manual manipulation of the public. This is what the West was considered the most important Jena humanities disciplines present, to us it was greeted as another weapon in the society.
As McLuhan himself wrote: "Transfer of any medium or technology is a modification of the scale, pace or pattern that is placed on relationships . In short summary, just the introduction of the medium changes the course of the observed phenomena. Hence the short route to any use of that right, as much as possible and to manipulate. It is a fast pass at the same time realize how hard it must have the right to get stuck in the minds of journalists and media producers, who were trained in their profession since '70 until early '90 for everyday citizens to be among the gray, gray demoludów with all agreements and układzikami inclusive.
Media Vision as a tool for controlling, however, has not suddenly changed in the '90s and 2010 there is still strong in the minds of media moguls, the editors and TV news producer in Poland. Do not be surprising, therefore, that the image of many phenomena is by the Polish media in an unimaginable way distorted. Belong to the kings and the manipulation of media materials (repotaże, interviews, news) on cannabis which may be almost regarded as a flagship example of journalistic misconduct.
If we, however, indicate the precursor of what they are doing today, the Polish media, it should be noted a certain German gentleman named Joseph Goebbels, who first became interested in the effects of film images on the subconscious - then regarded as a result of Freud's theory as the seat of the dark human instincts. Goebbels thought, very simply, but very like a novel at that time, he wanted to instill some ideas in the subconscious of Germans using the media messages. Very strongly subjugated radio and outdoor media - posters, but love was in the possibilities of the film!
Here I would like to note the remarkable similarity of transmission two posters from two different social actions ...
Poster No. 1
Poster No. 2
Both posters use the same technique which, although not created in the offices of marketing agency, the country has handled very well. It comes straight from the time of Cicero, and belongs to the canon of classical rhetoric, where it is known as "argumentum ad metum" or arguing with fear ... and nothing more! Here is a description of the ten most popular pigułkowy rhetorical tricks in contemporary politics. If you give advice to read it, you'll have much better prepared to watch political speeches in the media about the marijuana and all other devilish drug:)
Exercise:
first) Read a little about the rhetoric. Go to page eg retoryka.pl to familiarize yourself with the basics.
second) Then look at yourself on YouTube any instances of Jaroslaw Kaczynski and Donald Tusk on the afterburners.
third) Try to write down, they use rhetorical tricks. Do you see what is child's play?
4) If you happen to lead a discussion about marijuana with friends, teachers, parents, or you need to give an interview to the media or the media to participate in the debate, use the technique known.
0 comments:
Post a Comment